Creating a website sometimes may sound easy – just give it to the designer and don’t think about it at all. And in most cases, it may work this way, but when you want to build a strong brand identity, you must think more about your website and how your clients are going to experience it.

There are some important elements of a website you need to think about first.

Let’s go through 5 of them together and we will try our best to guide you well in the process of choosing the best for your business.

1.Colors

You might think that it's not a big deal – just choose the colors that you like the most and as soon as they are not depressing, we are ready. Well, actually, we are not. The colors are complex and each of them brings a different message to the customer – bold colors are aggressive, the color red is screaming “Sale” and the blues are calming and can represent the ocean, the sky, and probably thousands of other things. No wonder there’s even 'Color Institute' and at every end of the year all kinds of designers wait for those authorities to announce the next “Color of the Year”. Do you get it? Yes, right, colors are important.

Tip: Make research online about the meaning of the color and choose which suits best for your business area and your personal business idea.

2. Typography

The same goes for the text. Every single font tells a story and for different business areas, there are different fonts you can use. Also, you need to think about readability. The fancy font will make your website look cool, but if your customers can’t read what’s there, you will be probably waiting for leads for eternity. If you’re working with clients or want your business to interact with those, who write in Cyrillic, then the specifications become even more complicated.

Tip: Make sure to consider your operation area and the clients you expect to visit your website. Pro tip will be to ask a graphic designer – they sure know what to offer.

3. Overall layout

An organized and structured website is a pleasure for the eye. Make sure that all the components are visible and in good order. No one will bother to look at that hidden feature, which looked so cool in your mind at first and then gathered no attention because no one saw it. People’s interest will disappear very fast, which means that you need good images, well-used icons, and graphics, and most of all, they all need to complement each other visually.

Tip: Check out some other websites in your area – their structure and use of elements. It can spark inspiration.

4. Navigation

You will probably offer a range of different products in your web store, but some of them just won’t sell well enough. It may be because of the niche they are in, but it may also be because your website navigation isn’t well thought of. Don’t stick only to the main menu and add other menus wherever possible. This will give more options to the users.

Tip: If there are menus somewhere else, be sure to add a sign or an arrow, so people can actually see them and interact with them. Add a menu in the footer as well, it can bring more users in different pages of your website and will help your SEO.

5. Content

This is probably the most important part of your website. This is what your customers will see and read. Invest in a good copywriter to create selling product descriptions, but also make sure to have a truly good “About Us” page. Don’t write things that are not true and don’t use many superlatives. Be well mannered and express why are you doing this and who are the people you’re going to help. That’s right, the keyword is empathy.

Tip: Wherever possible, use short sentences and stick to the point. Well, only if you’re selling art then this is more than welcome, but in the more business-like areas, keep it short.

!!! Bonus tip: Don’t forget the mobile view. Now everyone is on their phone or tablet and if your website is not optimized for it, you’ll lose not only visitors but potential clients.

And don’t forget that there’s no need to do everything by yourself. There are lots of experts you can work with and they surely have something to bring to the table.